At UTM, we appreciate the importance of your trust and have set forth this Privacy Policy and Cookie Notice to explain how we collect, protect, share and use your information as part of our technology platforms, including, without limitation, our company websites, web pages, sponsored and social media platforms.
Your use of the Site constitutes your acceptance of this Privacy and Cookie Notice and consent to the practices described.


  1. Information collected
  2. Information from third parties
  3. Use and sharing of information
  4. Your privacy rights, choice and access
  5. Advertising/targeted advertising
  6. Children
  7. Security of your information
  8. Changes and policy updates
  9. Contact us


You may visit and look through the Site without providing personally identifiable information about yourself. This may perhaps create hindrance in your ability to receive certain features, products or services from us.

Information You Provide

We may collect your Personal Information (information that can be used to identify you as an individual) such as your name, email, telephone number, home address, demographic information (such as zip code, age). The types of Personal Information we collect may vary depending on your use of the features of the Sites. We may also ask you to provide other information, such as demographic information, such as gender, age or about your product preferences and interests.

UTM Website uses non-personally identifiable information for internal business and marketing purposes and to help it administer and improve the workability of the website for you. UTM may also use this information to provide information about this website to its associates, advertisers, partners and other potential business partners.

Site Usage Information

Third-party service providers may also use a variety of technologies that passively or automatically collect information about how the Sites are accessed and used ("Usage Information"), including your browser type, device type, operating system, application version, the pages served to you, the time you browse, preceding page views, and your use of features or applications on the Sites. This statistical data helps us understand what is interesting and relevant to users of the Sites so we can best tailor our content.


Like many Web sites, we use "Cookies," which are data files placed on a Device when it is used to visit the Sites to facilitate site navigation and to personalize your experience, including tailoring advertisements. Cookies may also be used to correlate you with social networking sites like Facebook and Twitter and, if you so choose, enable interaction between your activities on the Sites and your activities on such social networking sites.

If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you, choose whether or not to accept it; or set your browser to automatically not accept any cookies. However, please be aware that some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your account.

Pixel Tags or Web Beacons

We also use web beacons or pixel tags, which are transparent graphic images placed on a web page or in an email and indicate that a page or email has been viewed or tell your browser to get content from another server.


We may obtain information about you from third parties that feature our products if you opt-in to receive information from us. You may also choose to participate in a third party application or social media site through which you allow us to collect (or the third party to share) information about you, including Usage Information and Personal Information.

We may receive information about you from outside records from third parties, such as advertising related or demographic information to enhance our ability to tailor our content, products and services that we believe may be of your interest. If we combine such data with information we collect through the Sites, such information is subject to this Privacy Policy and Cookie Notice unless we have disclosed otherwise.


Maybelline uses information we collect about you for a variety of business purpose, including:

- counter your questions and requests;
- providing you with access to certain features of the Site;
- verifying your identity;
- sending notice of changes to any UTM policy;
- tailoring content, advertisements and offers
- improving the Site for internal business purposes;

Except as provided in this Privacy Policy and Cookie Notice, we will not provide any of your Personal Information to any third parties without your approval. We may share non-Personal Information, such as collective user statistics, demographic information, and Usage Information with third parties.

Your Agreement To Have Your Personal Information Shared

While on UTM Site, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else, or to otherwise consent to the sharing of your information with a third party, including social networking sites. If you agree to have your Personal Information shared with a third party, your Information will be disclosed to the third party.

Legal Disclosure

UTM may transfer and disclose information, including your Personal Information, Usage Information and Device Identifier, (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it.


You may direct us not to share your Personal Information with third parties, not to use your Personal Information to provide you with information or offers, or not to send you newsletters, e-mails or other communications by: (i) modifying your registered user information on the Site; (ii) sending us an e-mail by clicking here; or (iii) following the removal instructions in the communication that you receive.

In accordance with our regular record keeping, we may delete certain records that contain Personal Information you have submitted through the Site. We are under no obligation to store such Personal Information and disclaim any liability arising out of, or related to, the destruction of such Personal Information. However, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.


UTM may use third party network advertisers to serve advertisements and third party analytics vendors to evaluate and provide us with information about the use of the Sites and viewing of our content. We do not share Personal Information with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your Device and they may otherwise collect or have access to information about you, including Usage Information.


The Sites are not directed to children under 13. We do not knowingly collect, use or disclose personally identifiable information from anyone under 13 years of age. If we determine upon compilation that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian’s permission. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will immediately take actions to delete such information from our records.


UTM maintains reasonable efforts to protect Personal Information against loss, unauthorized use, disclosure or destruction and when transferring information for processing. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. UTM restricts authorized access to your personal information to those people who have a justifiable purpose to know that information to provide products or services to you and those persons you have authorized to have access to such information. The information you provide us on our career panel is restricted to us and is not for display.


Please note, we may change or alter information on the Sites and/or this Privacy Policy and Cookie Notice, at any time without prior notice to you, and any changes will be effective immediately upon the posting of the revised Privacy Policy and Cookie Notice on the Sites. We will use your Personal Information in a manner consistent with the Privacy Policy and Cookie Notice in effect at the time you submitted the information, unless you agree to the new or revised policy. We encourage you to occasionally review this page for the latest information on our privacy practices.


If you have any questions, queries or concerns regarding this Privacy Policy and Cookie Notice, please visit our ‘Contact Us’ page.