UTM

About Us

Our History

 United Trading and Manufacturing PVT LTD (UTM) is the house that brought you the brands Eu and Kalakola. It is the pioneer of Hair Removal Creams in Pakistan by the brand of Eu. Likewise it is the pioneer of Hair Color in Pakistan by the brand of Kalakola. Our presence in the cosmetics sectors goes back to 1952 when Late Mr. Ahsaan Elahi revolutionized the Pakistani beauty industry forever. UTM started off with its star product, Eu Hair Removal Cream, which flourished and boomed. Later in 1960, it launched KalaKola Hair Tonic and then KalaKola Hair Color in 1980, leading to a never-ending practice of innovation and improvement. Later, several innovations have been made in packaging and products, as per the changing consumer requirements for beauty, which have successfully contented the consumers throughout the world.

Who we are

We are a group of experienced and passionate individuals working towards the enhancement of beauty in Pakistan and the rest of the world. We focus on providing the best quality products to our valued customers. We believe that our most We are a group of experienced and passionate individuals working towards the enhancement of beauty in Pakistan and the rest of the world. We focus on providing the best quality products to our valued customers. We believe that our most important Asset is the people around the world that value our brands. Our decade old legacy brands, Eu and Kalakola, are successful today because of the faith of our loyal customers in our brand.

What we believe

We believe that innovation is essential to success. Our strong R&D potential provides us an edge over our competition. Our proficiency in the Hair Care and Skin Care industry facilitates us to provide an on-trend portfolio of formulation, along with the ability to alter and adapt according to our customers’ specific needs.

Our Business Profile

United Trading & Manufacturing PVT LTD (UTM) is a company with more than six decades of experience in the field of Cosmetic Industry We have always aimed to satisfy, and have successfully satisfied, the needs of consumers in this ever-changing and developing modern world, since 1952. UTM’s mission is to care for people from all walks of life and make them look and feel beautiful, naturally. With thorough, extensive research and tests, we have been triumphant in delivering our promise of high quality, natural and economical range of beauty products – from Hair Removal Creams and Lotions to Hair dyes and tonics, catering not just women but men too. With content consumers, path-breaking innovations and care-taking solutions, our Company has swiftly gained ground and expanded its business all over the nation as well as abroad. UTM now has operations spreading across the globe, including UAE, Saudi Arabia, Afghanistan, Nigeria, England and USA. Our Company’s products have been able to penetrate deep into the market and are available in General trade stores across the Nation as well as most Modern trade supermarkets.

Corporate Social Responsibility

Whatever we do, we put people at the heart of our business. We believe in the benefit and welfare of our society. We promote beauty and acknowledge its power. UTM is steadfast in its mission to “Do what’s right”, managing its business venture to the highest values while leveraging its unique capacity to mobilize and engage people to be agents of change in their lives, communities and the world.

Our core values:

  • Do what’s right
    No matter what we do, we ensure that it obeys our principles and upholds our values. We want to lead the charge in doing the right thing. Our goal is to use every opportunity we have—no matter how small—to set change in motion. To be a force for good and a force for growth.
  • Innovation and Excellence
    The world around us is constantly evolving and so we believe in constant innovation to achieve excellence.
  • Diversity and Growth
    At UTM, we welcome diversity and difference of opinion as we believe it to be a driving force for Growth.